Whisper White is Retiring. What does this mean for us?

What happened?

Stampin' Up! announced today that, sadly, Whisper White is retiring. Whisper White cardstock, Thick Whisper White cardstock, and Whisper White Medium Envelopes are every day staples in our craft room. Unfortunately, the paper mill that produces the Whisper White cardstock, note cards, and envelopes has permanently closed because of the COVD-19 pandemic. When I read the announcement, my heart saddened for a craft room staple but mostly for the paper mill closing and the loss of livelihoods.

Stampin' Up! has very little notice that the paper mill was closing, and the unique technology that this paper mill used is no longer available to produce the Whisper White cardstock and related products. There was no way to replenish the stock of Whisper White products.

Stampin' Up! jumped right in and worked hard to find a new supplier that can produce the best cardstock, note card, and envelope to replace Whisper White. They tested each of the replacement products thoroughly! Stampin' Up! is confident in the quality of the new white cardstock, notecards, and envelopes.

The name of the white cardstock and related products will transition to a new name - Basic White. 

What does that mean right now?

With Whisper White going out of production, a number of products will be affected. Below is a list of Whisper White products that will be going out of production and stock will not be replenished once it sells out.

 

• #100730 Whisper White 8-1/2" x 11" Cardstock, pages 143 and 153, $9.75, limit of 2 per order
• #140272 Whisper White 8-1/2" x 11" Thick Cardstock, page 153, $8.25, limit of 2 per order
• #124302 Whisper White 12" x 12" Cardstock, page 153, $7.75, limit of 2 per order
• #107301 Whisper White Medium Envelopes, page 153, $7.50, limit of 2 per order
• #131527 Whisper White Note Cards & Envelopes, page 153, $7.00, limit of 2 per order-
• #145829 Whisper White 3" x 3" Envelopes, page 153, $10.00, limit of 2 per order
• #149710 Assorted Memories & More Cards & Envelopes, page 154, $10.50, limit of 2 per order
  

 

In the meantime, Whisper White products are still available while supplies last. In order to make sure that everyone has the chance to purchase the Whisper White products that they need before they sell out and before the new Basic White products are available, Stampin' Up! is limiting the purchase of these items to 2 per item per order. 

The quickest way to see if these products are still available is to check my online store.
 

What does that mean in the near future?

Basic White products are coming to the Stampin' Up! warehouse. There hasn't been a date announced yet.  All of the Whisper White products listed above will be available in the new Basic White as soon as they are in stock. The new Basic White products, item numbers, and prices are:

• #159276 Basic White 8-1/2" x 11" Cardstock, $9.75
• #159229 Basic White 8-1/2" x 11" Thick Cardstock, $8.25
• #159231 Basic White 12" x 12" Cardstock, $7.75
• #159236 Basic White Medium Envelopes, $7.50
• #159232 Basic White Note Cards & Envelopes, $7.00
• #159233 Basic White 3" x 3" Envelopes, $10.00
• #159234 Basic White Assorted Memories & More Cards & Envelopes, $10.50

• It very is possible that some Whisper White products may sell out before the new Basic White equivalents are available. 
• There may be a period where both Whisper White and Basic White products are available.
• There may be a period where no Whisper White or Basic White products are available. Stampin' Up! is working hard to lessen this potential and the gap between product changes.
  
• This change only affects Whisper White cardstock and related Whisper White products. It doesn't have an affect on any other cardstock or related product.

 

Below is a video from Stampin' Up! sharing the new Basic White cardstock. The video does not confirm that the GSM of the cardstock. I am hoping that we will find out more information as the new Basic White products become available.

 

Basic White products are not listed in the PRINTED versions of the 2020-2021 Annual Catalog and in the 2021 January-June Mini Catalog. They will be listed on Stampin' Up!'s online store. Below are graphic links to the Basic White product information to print as a reference guide while these products are not listed in a printed catalog. 

The graphic on the left has a blue-green background, and the graphic on the right has no background color. The information is the same on both flyers. The one on the right uses less printer ink.

 

I feel confident that Stampin' Up! is doing their best job trying to provide quality stamping and papercrafting products to us. I look forward to the transition to the new cardstock, notecards, and envelopes. I am happy to answer your questions to the best of my ability and with the limited information that I have.

Beth